Whether you live in a sprawling suburban HOA or a downtown condo high-rise, some local vendors are willing to pay to advertise their services to association residents. Better to be on the safe side when publishing any information or pictures involving an association member than violating their desire for privacy. But make sure to ask for permission before you share it in the newsletter. It’s exciting when a resident of the community starts a new business, retires, or has a new baby. By only representing the views held by Board members, a newsletter can disappoint or alienate the community, and it’s hard to recover readership if that happens. A newsletter that includes different opinions is unlikely to ever be dull. When owners are encouraged to contribute and submit original articles, they feel valued and heard. You can also share information about upcoming construction projects that will affect traffic near one of the entrances to the neighborhood. Reminders about local family-oriented activities, crafts fairs, elections, farmers markets, can be relevant to residents. People don’t want generalized or vague content that barely applies to them.
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